Marketing CPD: How to reach your target audience.
Katy Conway a marketing manager of 20 years, now canine massage therapist talks you through how you can get to know your audience and position your product or service, so it resonates with them.
Just one bad experience is all it takes for 32% of people to walk away from a company. To provide your customers with a good experience you need to understand what makes them tick, what’s important to them and what’s keeping them up at night. Research shows we are exposed to c. 5000 brand messages per day, so how do you make sure your company is the brand people remember? This presentation helps you understand your customers so you can provide what they need, it also looks at how you can stand out from the competition and build brand loyalty.